We will talk about the types of posts on Facebook and you can decide which one best suits your needs, taking into account the variety of advertising that Facebook offers. We will not talk about each and every one of the types of ad that the platform offers, but yes, about some of the common ones and which I consider can be taken advantage of more.
Why Promoted Posts is One of the Best Formats
The reason why this format is the best is simple. It also exists in a non-promotional form. In other words, the posts you see on your Facebook wall all day look pretty much the same.
There are only small differences. Wherever you find the release date, "Updated" will appear. This is a difference that the average user does not notice at first glance. Therefore, it does not look like an advertisement, which partly explains its good effect.
Things to keep in mind about these ads
In order not to lose the big advantage mentioned above, you cannot go wrong by adding images that contain calls to action and text that seems commercial at first glance. The best and easiest is to easily post photos, as the vast majority of editors do. Then, by writing, you can earn more money with symbols, prices and CTAs if you need to. It also depends on where you are on the conversion path. The more advanced the funnel, the more aggressive you are and vice versa. It's a simple rule that I usually follow.
I'll probably come back to more advanced topics on Facebook ads now that you'll probably read something similar soon. I will talk to you.
Stream via Facebook Live to share with third parties
One of the things that increased the pressure on this was linking the cast to a live stream from Hong Kong DJ Gloria Ansell via Facebook Live on Ebbelt's Facebook page. It shouldn't be hard at first, but if you're talking to a GM who is 7 hours ahead of local time, you've completed your first mission. On top of that, there's the fact that you need to stream from his mobile device (although I recently saw this option on my desktop site). Start with this question.
How to use content generated by Facebook Live
The big downside to Facebook Live is that you can't place Facebook ads on it. Imagine the potential if you could expand your reach with paid advertising beyond the virality of live shows.
It's like pouring gasoline on the ground and setting it on fire. As a result, Facebook currently does not allow Facebook ads to be placed on live streams. Even if you don't have that option, you still have plenty of other options.