GMAIL MARKETING?

Some Gmail features can be used to run email marketing campaigns. In addition to being able to send and receive email, you can use Google Contacts to store mailing lists. Both features are useful for email marketing.

Gmail is one of the largest B2C inbound mail providers, but it also has a particularly strict spam algorithm that classifies email messages based on several important parameters. Whether or not your messages reach your target's inbox depends on whether or not you adhere to these parameters.

So what are these marketing standards, and how do we meet and exceed Gmail's requirements for sustainable email success? Gmail wants all email to be sent from a trusted and verifiable source. Let's think about it through a lens, ah... pizza!

When you order a pizza and see a delivery guy come to your door, you're subconsciously looking for several different (but equally important) things. And if any of that is missing or seems out of place, you may be suspicious. So if the driver is barefoot, wearing a tuxedo, or carrying pizza in a suitcase, it may seem fake and you may wonder whether or not to open the door. Additionally, Gmail expects your email to include the technical requirements to prove your identity and that your message is a legitimate communication. Gmail always expects this, and the more items are missing, the more suspicious Gmail is. And the more suspicious, the more your emails will be rejected.

On the other hand, if you send a mass email from your personal email address, which ends in @gmail.com, the message will most likely be marked as spam and never reach the recipient. Platforms like Gmail are really for personal use and not for marketing. So make sure your return address includes the domain name. It looks more formal and increases the likelihood that the message will reach the recipient's inbox.

Remember that Gmail has a built-in sending limit of 500 emails in a 24-hour period (this applies if you send 500 recipients in one email or 500 separate emails per day). Based on email delivery limits, Gmail is ideal for businesses with small email lists. Gmail's free email features are a great option for small businesses just starting out.

Also, free tools like Gumbamail, the free Chrome extension, are useful for turning Gmail into an email marketing tool. This email marketing tool allows you to plan email campaigns and send them to your subscribers without leaving Gmail. Once you install this browser extension and BEE Templates for Gmail, you'll be able to create beautifully designed group email campaigns in your Gmail account.

It is very important to always listen to what Google has to say. Work within your standards and build on your success over time. For example, Google offers "Bulk Sender Guidelines," which explain what Gmail expects to see and how you can meet those expectations. Understanding your challenge will help you overcome all the obstacles on your way. You'll also need to sign up for Google Postmaster Tools, a free Google feature that keeps email marketers informed about domain reputation, Gmail delivery metrics, and troubleshooting options.

I hope you have learned a little more about this topic, about how to advertise your business through Gmail, of course it is an option for companies that do not have a very large volume of clients due to Gmail's limitation of only 500 emails daily (although I think it is a sufficient amount for most). If you are looking to send a greater number of emails per day, you should look for other options.

Without a doubt, I think that Gmail is a good option and using it with the right tools can become an essential tool in your marketing project.