In the next article we will give you some advice so that you can choose the campaign that best suits your needs. Showing you the different alternatives offered by google ads for advertising.
Search network campaign
If we could define Search Network campaigns in one phrase, it would certainly be, in the right place at the right time. When there is a need to buy or a user is looking for information, your business can be there thanks to the text ads that appear in Google search results.
What benefits do they provide? It's simple, you choose the right keywords and ad text, no need to add images or place ads. During setup, you can do this by using Smart Campaigns. Perfect for selling products and generating leads if you have a long sales cycle. Many possibilities when it comes to segmenting your campaigns.
Media campaign
Display campaigns are perfect for grabbing the attention of users by displaying your products or services with banners and images, and are also great for remarketing strategies.
What benefits do they provide? Every day most of your internet traffic goes to ad networks, apps, news, blogs etc. So you can take advantage of the fact that people often use content to influence them with your campaigns. It has multiple targeting options and can appear wherever you want to ensure more engagement with your ads.
This way you can focus on the places that will guarantee you more conversions. You can measure the effectiveness of your campaign and thus determine what needs to be done to improve it. When you show an image ad or a video ad, you can measure the performance of any element of the ad, such as a message, animation, or text.
They are very effective in remarketing campaigns, allowing you to customize your messages and images so that people who have visited your website decide to return and increase your conversion rates.
Youtube ads
The rule that a picture is worth a thousand words wins over many integers and even more so when the picture is in motion. YouTube video campaigns allow you to capture the user's attention and showcase your product or service in detail, increasing brand awareness.
What benefits do they provide?
It is the world's leading video platform and the second most visited website with an average of 21 minutes and 10 seconds per user per day.
You have several segmentation options to find the audience you are looking for. Multiple ad formats. On the Google Ads platform, you can control the number of daily visits your users receive. Therefore, it is an ideal solution so that your campaign does not cause the so-called advertising fatigue. Perfect for Head of Channels as impression collateral.
Buy campaign
Google Shopping is currently the largest online comparison site and an area you must conquer if you are in the business of e-commerce.
What benefits do they provide?
Conversions and more conversions. As long as your product has potential and a competitive price. Good visibility. After all, Google Shopping results are the first results that appear when we search for a product.
Better return on investment. Why? Multiple search queries are generated and with one click the user can see the model, price, product features, etc. With all this information and if your prices are competitive, your conversion rate is guaranteed. And if you have a lot of clicks but haven't made a sale yet, set up a remarketing campaign with a nice discount. Universal App Campaigns (UAC)
You will be able to run your campaigns on any of the Google platforms, Google Search Network, Display Network, YouTube, Google Play, AdMob, Google Search, Google search partner sites and sites where publishers advertise their apps. They are very easy to set up.
Unlike other types of ads on Google, you don't need to create ads for global app campaigns. The system is responsible for generating them for different formats and networks. Simply enter a few lines of text, your ad's starting bid, budget, language, and geographic location.
You have 3 types of goals:
Increase installs: Google Ads optimizes bidding and targeting to attract as many new users to your app as possible.
Reward in-app actions: If your goal is to find more valuable users and you track key in-app actions as conversion events, use this option.
Increase the value of in-app actions: For user account campaigns designed to add value to in-app actions, Google Ads will target users who are most likely to generate value over time.
I hope you have learned a little more about the subject, without a doubt Google ads is one of the best options out there to advertise your product, it is highly recommended. Of course, it was necessary to explain more features that Google ads provides, but we like to give the information in a general way, because when the information is very specific it becomes a bit tedious and difficult to direct, in the same way we have other posts in which we talk of Google advertising, we invite you to take a look.