Pinterest is unique among other social media platforms because its users have one goal: to inspire and discover new products. The perfect context for brands to advertise and find users at the perfect time to convert them into customers. In fact, with Shopping or Collections ads on Pinterest, brands can triple their conversions and double their positive return on ad spend (ROAS).
In this complete guide to Pinterest ads, we'll cover everything you need to know about Pinterest ad formats, from choosing the right ad type to the ad features you need to stand out from the crowd in the Pinterest ad format.
Is Pinterest Advertising Worth It For Your Business?
Different types of Pinterest ads depending on the campaign objective, all the Pinterest advertising features you need to know.
Is Pinterest Advertising Worth It For Your Business? According to Pinterest, nine out of ten people use Pinterest for shopping inspiration, and eight of them buy what they see on the platform. Advertising on Pinterest is like advertising on a crowded mall bus: People are ready to buy, and your brand is right in front of them. Advertising on Pinterest costs your business.
Going one step further, Pinterest ads are meant to open up the platform. When pinners search for new products, brands, and designs, they are more likely to rank ads than any other platform. This context is very effective for businesses looking to build brand awareness, drive traffic, increase conversions, or execute a full tunneling strategy.
Another cool feature of Pinterest Ads is that as a Pinterest account owner, you can promote your existing most active pins, create new images and videos, or promote existing images on your website. These ads are typically shown to an audience based on a user's activity history.
Now that you know why you should start using Pinterest ads, let's take a look at the types of ads on the platform and the specifics for each format to help you run effective campaigns to stand out from the crowd. Different types of Pinterest ads depending on the objective of the campaign.
Perhaps one of the most important best practices for Pinterest ads is to use an ad format that meets your campaign goals. The platform offers different types of ads with unique values to achieve the main objectives of your campaign. Whether your goal is to build brand awareness, drive impressions, or get people to take action, Pinterest has an advertising solution to fit your needs. Describe your Pinterest marketing solutions and offer advice on each based on your client's goals.
Thanks to these campaigns, your company will be known throughout the world. You can also campaign for video impressions to get as many views of your content as possible. Object and type of offer:
Accreditation (CPM)
Recommended formats: standard ad, standard video, and maximum width.
Targeting: demographics, interests, keywords.
Creative: strong branding, prominent logos, inspiring images, product photos.
KPIs: reach, CPM, brand promotion.
Reflection
This goal is for businesses that want to get their Pins clicked to drive Pinterest users further down the funnel.
Purpose and type of bet: Payment (CPC). Automatic relationship.
Recommended format: standard advertising, collection.
Targeting: hobbies, keywords.
Photo: Content with a clear call to ACT, encourage you to click, the product above and copy.
KPI: CPC, CTR.
Remove
Regardless of whether you choose to convert or not, the sales in the portfolio and the purpose of the campaign is focused on getting a specific result related to money.
Objective and type of offer: Conversions (CPA). automatic bidding.
Recommended formats: standard ad, standard video ad.
Segmentation: broad targeting, yield at 10%. Creative: Strong branding, clear logo, clear "buy now" call to action, price included, "buy" badge.
KPIs: CPA, ROAS.
Now that you know the different types of Pinterest ads, let's take a look at the details of each Pinterest ad format – it's certainly the first proven method of Pinterest creativity when promoting your brand on the purely visual platform.
All the Pinterest advertising features you need to know
Have you ever heard of the power of compelling advertising? Once you've chosen the right Pinterest ad format, it's important to follow file size specifications and other complex ad details. If you use weirdly cropped or pixelated ads, your ads won't show to your target audience and you'll waste home screen space that could be used to showcase products, your product or service. Here are the Pinterest ad specifications for each of the Pinterest ad formats you can choose for your campaigns:
standard announcements:
Single image ad format.
File type: PNG or JPEG
Maximum file size: 20 MB.
Recommended aspect ratio: 2:3 aspect ratio or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 can be cropped to a custom font.
Title: Enter up to 100 characters. The first 40 characters may appear in non-standard channels depending on the device.
Description: Enter up to 500 characters. The description does not appear when the Pin is displayed on the home page or in the search channel. Standard Pinterest Ads.
Standard width video ads:
Standard video ads are the same size as a regular Pin.
File type: .mp4, .mov, or .m4v
Encoding: H.264 or H.265
Maximum file size: up to 2 GB. Video length: minimum 4 seconds, maximum 15 minutes.
Recommended ratio: shorter than 1:2 (width:height), taller than 1.91:1. We recommend that the video be square (1:1) or vertical (2:3 or 9:16).
Title: Enter 100 characters. The first 40 characters may appear in user channels, depending on the device.
Description: Enter up to 500 characters. The description does not appear when the Pin is displayed on the home page or in the search channel.
Full Width Video Ads:
This Pinterest video ad format is delivered to users' mobile feeds.
File type: .mp4, .mov, or .m4v
Encoding: H.264 or H.265
Maximum file size: up to 2 GB.
Video length: minimum 4 seconds, maximum 15 minutes. Recommended aspect ratio: square (1:1) or wide (16:9). Remember that the maximum width of the video cannot exceed the height in a 1:1 aspect ratio. Title: Enter up to 100 characters. The first 40 characters may appear in non-standard channels depending on the device.
Description: Enter up to 500 characters. The description does not appear when the Pin is displayed on the home page or in the search channel.
Carousel Ads:
These Pinterest ad formats contain a lot of scrolling images. It's a great way to showcase different product features or tell your brand's story chapter by chapter.
File type: PNG or JPEG
Maximum file size: 32 MB per image. Number of creations: 2-5 images per carousel.
Recommended ratio: 1:1 or 2:3.
Title: Enter up to 100 characters. The first 40 characters may appear in user channels, depending on the device.
Description: Enter up to 500 characters. The description does not appear when the Pin is displayed on the home page or in the search channel. advertising carousel on pinterest
Shopping Ads:
After you select a catalog sales target in Ad Manager, you can create Shopping ads. This ad format consists of a single image that promotes a product relevant to the user's interests, so it has the same characteristics as a standard ad.
Catalog ads or shopping ads on Pinterest are key to engaging your customers as they search for inspiration on the platform. You just need to know how to set up your Pinterest category, make sure your Pinterest tags are set up correctly, and Pinterest does the rest for you. Using product data from your feed, the platform will show people interested in relevant products across all Pinterest platforms.
Collector Ads:
Pinterest Collection ads appear only on the Pinterest mobile feed and are a combination of one large primary audience and three smaller audiences. When someone clicks on those ads, they go full screen, where they can see the main ad and up to 24 additional ads.
File type: PNG or JPEG
Maximum file size: 10 MB. Number of declarations: There must be 1 main declaration. We recommend using a minimum of three children's ads. Up to 24 children's ads.
Recommended aspect ratio: The main ad should have an aspect ratio of 1:1 or 2:3 and may differ from the aspect ratio of the secondary ad. All sub pictures must have the same aspect ratio: 1:1 (square) or 2:3 (vertical). We recommend creating 1:1 secondary ads to give you more control over how they appear in users' feeds. If the ad size is not 1:1, the crop will be cropped in the center of the image.
Title: Enter up to 100 characters. The first 40 characters may appear in user channels, depending on the device.
Description: Enter up to 500 characters. The description does not appear when the Pin is displayed on the home page or in the search channel.
These were the options that Pinterest offers to carry out your advertising, now you just need to decide which one is closest to your need. I hope this article has been helpful.